For the last couple weeks, Omega and Swatch ads have been popping up in my social media feed – teasing the launch of something new. I take ad campaigns like this with a grain of salt because as past track records show; Swatch group releases have been nothing short of underwhelming and lacklustre (in contrast […]
Right then. I haven’t posted on the Watchrant for a long time; according to the site analytics of this page, my monthly readership for this site has dropped down to a couple of views per month and I suspect those views are from people who’ve accidentally clicked a link on my Instagram page and have […]
The rundown: Ming watches recently released and distributed their latest timepiece 17.09: a collaboration with the Massena lab. Overall it’s a great looking timepiece that embodies the distinctive Ming design notes (flared lugs, pebble case etc), paired with a honeycomb dial. The microbrand has enjoyed meteoric success since it’s founding a few years ago, producing […]
Gerald Genta. That is a name that inspires a lot of emotions amongst horologists – and rightly so. A single name responsible for pioneering the designs of many of the most iconic watches of the 20th century; from the Omega Constellation, Pasha de Cartier and IWC Ingenieur and ultimately shaping the contemporary understanding of luxury […]
This blogpost takes a different turn from the usual watch industry rants I make – I’ve been holding off on writing this as I wasn’t sure if I’d be drawing the wrong kind of attention to my platform – but given the sombre genre of daily content we’re seeing at the moment, I thought it […]
So, I recently read a piece by Nicholas Foulkes in the FT – in which he interviews Frederic Arnault, Strategy and Digital Director for Tag Heuer. The article basically just highlighted the opportunities that the luxury sector could play in connected devices and that they could provide more competitiveness in that sector. It was a […]
So there’s been some news floating around that ETA (owned by Swatch Group) will be barred from selling movements to third parties larger than 250 employees in 2020. As someone who’s not part of the industry, I thought I’d have a go at trying to figure out what’s going on. The rundown: Take a seat. […]
I mentioned that I’ll be dedicating the Watchrant as a platform to experiment and test out ideas that have been brewing in my head for some time. The Experiment Series will document the notion of ‘putting your money where your mouth is’ – the first of which is exploring the idea of creating value […]
This blog has long been dedicated to documenting my thoughts and experiences in the world of watches and it’s been roughly a year since my last ‘looking ahead’ piece. For some reason, I’ve decided that the end and beginning of my year is marked by Baselworld. I suppose it has something to do with Baselworld […]
We’re currently at a time in human history where it seems everything is politically fuelled and it’s nigh on impossible to be a functioning member of society without being immersed in some kind of political affair some way or another. As a result, it’s bloody difficult for companies to operate on any mass scale […]
