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  1. My take: #makeswissmadegreatagain – The WatchRant
    14th January 2017 @ 5:33 pm

    […] Could this be an opportunity to disrupt the watch industry? […]


  2. FB
    11th July 2017 @ 6:50 pm

    Really? Code41 is FAR from being the first Swiss company to offer affordable watches (and honestly, MIC watches are not great)

    For example, custom Swiss Made watches for only 380 francs..:

    Sorry, but Code41 is Marketing BS along the lines of Filippo Loreti and other KickStarter scams for “affordable luxury watches”. There are tons of “affordable luxury watches” out there, there’s called Fashion Watches, like Daniel Wellington and the like…


    • Deltachips
      16th July 2017 @ 1:00 pm

      I see what you’re getting at- i’m actually planning an article on tackling the topics you’ve mentioned.

      My point wasn’t that Code41 is solely offering affordable watches- but more along the fact that they’re doing it with transparency. As a buyer, you know what has gone into the production of your watch, and the premiums involved. This is different to fashion labels to usurp the prices of their watches exponentially. Code41 is offering a (relatively) nice looking watch at a (arguably) reasonable price.
      I did point out how Code41 is primarily focusing on it’s marketing as a means of getting the brand to lift off. The base foundations are the same to similar brands such as SevenFriday. They’re not necessarily going to stir the industry, apart from having a handful of people ask questions.


  3. Benefit of the doubt: Undone watches – Watchrant
    9th November 2017 @ 9:55 pm

    […] separates them from the rest of their counterparts (in which there are a LOT). An example would be Code41 – who I gave a little bit of my time to, so I could discuss the idea of using transparency as […]


  4. Value proposition: Pioneer Chronicles – WatchRant
    3rd July 2018 @ 11:09 pm

    […] the first brand to take the ‘anti-establishment’ approach with their marketing. I’ve featured micro watch brands in the past that have sought to put some sort of light on supposed industry malpractices and clichés. However, […]


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